Friday, February 19, 2016

{Video} Indianapolis Business & Entrepreneurs: People Don't Buy WHAT You Do, They Buy Why You Do It"

by Lisa Treadwell

I thought this video from a TEDx Talk was brilliant. Why do you do what you do?

"The goal is to do business with people who believe what you believe."

People Don't Buy WHAT You Do, They Buy Why You Do It"



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