Friday, August 3, 2012

How to Sell Your Indianapolis Home in 43 Days or Less


A real estate colleague and mentor of mine recently detailed for me how she sold her personal home after only 43 days on the market to a cash buyer and closed in only two weeks. I thought her tips and observations would be beneficial to anyone in the Indianapolis area thinking about - or currently attempting to - sell their home.

If I may toot my own horn for a quick moment, it's also a good example of how I constantly network and am looking for the best ways for my clients to sell a home in Indianapolis in the least amount of time and for the most money.

My mentor's name is Nikki and she says that it took a combination of only 3 things to sell her home so quickly.

1) She Priced it According to the Market: 

Nikki researched the listing to sales price ratio in her city so she had solid knowledge of where to start and the likely number that would survive after completing negotiations. The first two offers were low, but the third, after negotiations, arrived at exactly the number she expected.

2) Stage it Like a Show Home:     

Nikki was diligent in having the home clean, well-kept and sparkling like a show home, an attribute highlighted in all of the online marketing and virtual tours for the property. Even though a few elements of the home were outdated, the curb appeal was bright. There was no mechanical maintenance necessary, and the buyer noted that all he had to invest in was a bit of cosmetic work. Most importantly, the house was priced to reflect that.

3) Have a Rock Star Real Estate Agent

Nikki's agent did all the right things. The potential buyer, a lead from the Internet, was called back immediately. The agent pre-qualified the prospect, conducted a needs analysis, got him excited about the property, and created a sense of urgency. After negotiations, the contract was initiated within 24 hours. The bottom line here is that a professional real estate agent, one with a wealth of experience, is a necessity when it comes to selling your home in the least amount of time and for the most money.

Nikki's success story is motivational and a great example of how selling a home doesn't have to be a long, drawn-out, frustrating process.

If you're thinking about selling your home in Indianapolis or anywhere around Indy, I'd love to help you build your own success story to rival Nikki's!

Call me at 317-246-9966 or mail

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